From an idea of Citrus “The Italian Garden”, in collaboration with the Italian Fresh Produce Women Association the pink network of professionals and experts of the fruit and vegetables entire supply chain is now engaged with the ambitious goal of showing that the power of “being united” overcomes every taboo, such as the one that considers women unable to network and grow together!
The entire supply chain, from production to distribution through services and logistics up to communication, got involved to create an initiative that aims to enhance Italian seasonal fruit and vegetables, and at the same time to increase awareness in terms of proper nutrition and support to high level research. For each box sold, 0.50 Euro will be donated to Umberto Veronesi Foundation.
The challenge is now to sell at least 60,000 boxes of fruit and vegetables in order to finance a year work by a researcher involved in the study and treatment of female cancers.
Thanks to the success of the 1st edition of our project, we contributed to the funding of 1 research grant of Fondazione Umberto Veronesi on the scientific research against female cancers.
So many women contributed to the realization of this special project. We thank the students of the Faculty of Economics and Marketing in the Agro-Industrial System of the ALMA MATER STUDIORUM of the University of Bologna for the research carried out on the products included in the initiative and reported in this brochure. Particular thanks to the coordinator Prof. Roberta Spadoni and the students Carlotta Calvache, Claudia Gentilucci, Federica Gotti, Francesca Fusiello, Marta Di Quinzio and Nicole Laghi.
We also thank the journalists Chiara Brandi and Raffaella Quadretti for the supervision of the texts; food blogger Federica Gif for the recipes; Elena Dogliotti, scientific supervision of the Umberto Veronesi Foundation, Elisa Cocchi for the illustrations that enriched the project; the associates Laura Sabbadini from IFCO and Monica Artosi from CPR System for the generous logistic contribution. A special thanks also to Annalisa Samorani from Samorani Group, for the kind contribution of part of the packaging (made only with FSC certified paper and therefore completely environmentally sustainable).
A special thanks to the President of the Italian Fresh Produce Women Association, Alessandra Ravaioli, to Marianna Palella, creator and curator of the project and CEO of Citrus, and Paola Pappalardo, Commercial Manager of the initiative and General Director of Citrus. Finally, thanks from the deep of our hearts to the companies and their representatives who have joined the initiative by supplying their products: Alessandra and Laura Damiani from Orsini and Damiani, Alboni Nuccia from Orto Natura, Anna Maria Minguzzi from Minguzzi, Marianna Palella and Paola Pappalardo from Citrus Italia, Patrizia Manghi from SalFrutta, Serena Pittella from AOP LUCE and Silvia Carpio from Mazzoni.